5 Factors of Digital Presence for Financial Service Companies

A strong digital presence is no longer optional to gain a competitive edge in today’s marketplace. According to Statistica, the number of smartphone users worldwide in 2018 is projected to reach 2.52 billion, with 61.2% of the world population accessing the web from their mobile devices. To reach customers effectively, businesses (no matter the industry) …

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The Demand for Personalized Financial Health

The aim to empower consumers and improve financial health is taking center stage in the financial industry. But why now? Factor 1: The Economic Climate Many Americans have spent the past ten years climbing out of the Great Recession. Additionally, we can recognize the wealth gap widening – some have improved their financial status while …

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Digital Transformation Brings Financial Education to the Forefront: Part 2

With the digital disruption becoming increasingly relevant in our economy, it is more important than ever for organizations, regardless of industry, to understand what customer experience means. It has been defined in many ways, but our definition aims to explain the scope of customer experience: Customer experience: the interactions between an organization and a customer …

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Digital Transformation Brings Financial Education to the Forefront: Part 1

Why Digital Transformation is a Necessity for the Financial Service Industry Investing in digital technologies to accelerate marketplace position is no longer optional. It’s a requirement to get ahead. Digital technologies produced increased customer awareness, enabling research and broadening their options on how they can manage their money. As a result, financially educated customers are …

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